The negative impact that inflation has on your savings over time is an ever-present, but often overlooked risk when investing. As the price of goods and services increases over time, a higher amount of savings is required to maintain the same level of purchasing power in the future.
For illustrative purposes only. The starting amount is the cost of a basket of goods and services that can be purchased today using an equivalent investment amount in current dollar terms. The future potential investment value assumes a 5% rate of return for a balanced approach and a 1.25% rate of return for a cash approach. The projected cost of a basket of goods and services assumes an inflation rate of 2%. The ahead or behind inflation amount is determined by subtracting the projected cost of a basket of goods and services from the future potential investment value. All returns and the inflation rate are compounded annually and do not include transaction costs, fees or taxes. The illustration does not reflect the actual results, future returns or future value of a mutual fund or any other investment.
Ahead of inflation:
$930
Rate of return:
5%
Inflation rate:
2%
Starting investment amount:
$10,000
Starting cost of a basket of goods and services:
$10,000
Future potential investment value:
$2,530
Projected cost:
$1,600
Behind inflation:
$930
Rate of return:
1.25%
Inflation rate:
2%
Starting investment amount:
$10,000
Starting cost of a basket of goods and services:
$10,000
Future potential investment value:
$2,530
Projected cost:
$1,600
An overly conservative investment approach can hinder growth potential and increase the risk of falling short of your goals. Striking a balance between your long-term goals and your investment approach can help you stay ahead of inflation.
Inflation is a measure of the rate at which the price of goods and services in an economy increases over a period of time. Use the Inflation Primer Advisor Resource to review some of the key effects of inflation on individuals, businesses and the economy.
Projected cost of a basket of goods and services
On average, each Canadian consumes 57 litres of milk and 14 kilograms of cheese in one year.1
Canadians consume approximately 11 billion eggs every year.1
The price of a loaf of bread in Canada has increased by more than 142% since 2000.1
Over 2/3 of Canadians drank a coffee beverage each day.2
As urbanization continues, public transit use has risen, with 11.9% of Canadians commuting by transit in May 2025, up from 11.4% in 2024.1
62% of Canadians aged 13 and over attended a film screening in 2024.3
1Statistics Canada (2025).
2Coffee Association of Canada (2025).
3Telefilm Canada (2025).
The estimated prices in today’s dollars (as of December 31, 2025) are: two litres of regular milk ($5.38); one dozen regular eggs ($4.70); one 675g loaf of white bread ($3.55); one cup regular coffee ($2.57), an approximation based on the average price of a large (20oz) coffee across five major retailers as of December 31, 2025; one-way local transit fare ($2.60); one regular admission adult movie ticket ($12.57).